Milton the Toaster | |
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Mascot: |
1960's - Unknown (No longer mascot) |
Products: |
Mug |
Species: |
Toaster |
Milton the Toaster, or simply Milton, was the first mascot for Pop-Tarts.
History
In the 1960's, Pop Tarts advertised its new product with an animated toaster named Milton and could not keep the shelves stocked because it became so popular. He had several products made in the shape of him, such as a mug, Pop Tarts container, a Milton-shaped plate, a refrigerator magnet, a cartoon dominoes game, and a paint set.

Milton the Toaster products